Mantell Associates
Mantell Associates is partnered with a leading CDMO specialising in cell and gene therapy, who is seeking an experienced and strategic Head of Marketing to lead brand, demand generation, and strategic marketing initiatives from their US headquarters.
Head of Marketing – Responsibilities:
- Develop and execute comprehensive marketing strategies that elevate brand awareness and drive demand for the company’s cell and gene therapy CDMO services
- Lead all aspects of marketing including brand positioning, digital marketing, content strategy, product/service marketing, and event engagement
- Collaborate closely with commercial, business development, and scientific leadership to align marketing initiatives with growth objectives and market needs
- Build and manage a high-performing marketing team, fostering a culture of creativity, accountability, and measurable performance
- Analyse market trends, competitive landscape, and customer insights to inform strategic decisions and product offering enhancements
- Drive strategic campaigns that support pipeline generation, lead nurturing, and customer retention across biotech, pharma, and academic segments
- Represent the organisation at industry events, conferences, and thought leadership platforms
Head of Marketing – Requirements:
- Bachelor’s degree in Marketing, Life Sciences, Business, or related field; advanced degree preferred (MBA, MSc)
- Proven experience (typically 10+ years) in senior marketing roles within biotech, life sciences, CDMO/CDx, or related industries
- Demonstrated success developing and executing commercial marketing strategies that drive measurable growth and brand visibility
- Strong understanding of the cell and gene therapy landscape, with the ability to translate complex scientific value into compelling marketing narratives
- Experience managing cross-functional teams and external agencies, with excellent leadership and communication skills
- Data-driven mindset with experience leveraging analytics to inform strategy and optimise campaign performance
- Based in California, USA, with flexibility for travel as required
Mantell Associates is a specialist Pharmaceutical and Life Science headhunting firm. For more information on this opportunity, contact us at +44 (0)20 3854 7700.